ShowUP Amsterdam 2020
The ShowUp 2020 event in Amsterdam was a vibrant showcase of innovation, sustainability, and design, set within a distinctive glass house venue. This choice of location, with its natural lighting from ceiling-mounted solar panels and glass windows, created a bright and comfortable atmosphere unparalleled by traditional trade show spaces. The casual decoration with fresh flowers in the rest area added to the welcoming and relaxed environment.
Under the motto 'Get Summer Ready', the February 2020 edition of ShowUp focused on spring and summer trends, drawing attention to outdoor living, cooking, summer gifts, and holiday-related items, including fashion accessories and jewelry.
Sustainability, fair trade, and environmentally friendly products were central themes, reflecting a deep commitment across all product groups and segments. The emphasis was not only on sustainable production processes and waste reduction but also on durability, highlighting the importance of high-quality and long-lasting goods. This commitment was vividly showcased in the Upcycle//ZEROwaste section, which featured products designed to encourage sustainable behavior and awareness.
Special areas like growUP, startUP@showUP, and cookingUP highlighted innovation across various domains, from children's brands and new labels to culinary innovations. These zones, along with immersive installations by Jan Agelink visualizing upcoming trends and the listenUP lecture program, underscored ShowUp's role as a source of inspiration and a hub for professional buying and creativity.
Distinct from larger European trade fairs, ShowUp's open and inviting setup, side-by-side presentation of international brands with young designers, and the clear and comfortable exhibition space underscored its unique character. The thoughtful organization, from the layout to the manufacturer stands' design, reflected a keen sense of aesthetics and a dedication to differentiating ShowUp from other trade shows.
This edition of ShowUp, therefore, stood out for its focus on sustainability, the innovative presentation of trends, and the fostering of a creative and inspiring atmosphere for buyers and brands alike.
